“Saving electricity with joy for a better future”
Our journey started in 1989, when Sundar and Durga began Computer Controlls Corporation (CCC) in the garage of a house in Coimbatore. It was established with the aspiration to bring innovation to counters and machine controllers used in textile, automotive testing and printing industry. CCC developed to be known for its reliable products and exceptional service. As our product line expanded, motor control became our strength, which led to the decision to focus exclusively on it. The motor control products from CCC were manufactured under the brand name ‘Versa Drives’. In 2010, Versa Drives Private Limited became a separate entity and all the businesses were transferred to it from CCC.
Versa Drives Private Limited is now one of the premier motor drive manufacturers in India that provide customized solutions to OEMs in various fields. The development team is a mix of experience and youth that specializes in the design and manufacture of motors, motor control products, and super-efficient ceiling fans that conform to global industry standards. In 2019, Murata Manufacturing Co. LTD acquired a small share in Versa Drives to collaborate on new-age motor drives that would cater to next generation motor applications.
“To save millions of units of electricity every year by designing and manufacturing innovative energy efficient motor control systems and super-efficient appliances that are a delight to the customers and offer long-lasting value. To conduct our business ethically so that it is beneficial to our employees, suppliers and shareholders.”
Sundar did his BE (Electrical & Electronics) from Annamalai University, India, and MSEE from the University of Missouri - Rolla (now renamed as Missouri University of Science and Technology), USA. He started Computer Controlls Corporation (CCC), along with Durgasharan in 1989 with his expertise in product development in Electronics and Robotics. He is responsible for the general management and marketing of motor control products and super energy-efficient appliances. He is keen on “Do more with less” practices, road safety, and bird photography. He is involved with several agencies that work on energy efficiency. He has visited the White House upon invitation for being part of the revolutionary BLDC ceiling fan innovation.
Durga graduated from Osmania University, India with BE in Electrical and Electronics Engineering and he did his M. Tech. from Indian Institute of Technology (IIT) - Madras. He is specialized in Systems Engineering and Robotics before he started Computer Controlls Corporation along with Sundar in 1989. With a solid foundation in Mathematics and Physics, Durga excels in software and electronic hardware development to create embedded and motor control products that have made a name for Versa Drives. Durga has contributed to creating revised standards for ceiling fans. He owns several patents which find applications in most energy-efficient BLDC ceiling fans and appliances. He is an avid reader of subjects ranging from systems, technology, and philosophy and loves playing Chess.
Vice President - Operations
Ms. Maheswari was a Gold medallist from Nachimuthu Polytechnic and later graduated from Government College of Technology, Coimbatore. She is with the organisation since 1990. Starting as a Technician, she has contributed to the growth of the organisation in every stage donning different roles. She has extensively worked with BEE, BIS, and other agencies in bringing about improvements in star rating programs of ceiling fans. She is currently responsible for General Management, Procurement, and Manufacturing.
Business Head - Superfan
Mayur has a Masters (MS) and Doctorate (PhD) in Physics from Ohio University, USA. He is responsible for new developments with Superfan BLDC ceiling fans and for taking Superfan to greater heights. He regularly contributes to improving the test methods and finding new methods for the most energy-efficient appliances by interacting and involving himself in various projects and discussions.
Receipient of Appliance of the year Award by NECA (2020) under Bureau of Energy Efficiency
Superfan E11 ceiling fan model won Global LEAP Award 2016-17 in the Small Ceiling Fan Category
Super X1 Ceiling Fan model won the prestigious India Design Mark Award 2018
Superfan won the prestigious Most innovative energy saving product award.
Winner of 2017 Time India Awards : Jury Special Mention-Startups
Receipient of Global Sustainability Award 2015
Honorable mention in International Design Awards in the category Sustainable Living / Environmental Preservation, Professional
Winner of Appliance Design EID - Excellence in Design Bronze 2014 Award in Small Appliances category
Winner of India Innnovation Initiative 2013 Award